Work Your Network

Work Your Network If you?re networking with strangers, you?re wasting your time. A consultant friend of mine recently complained, ?I?m doing 2-3 networking events a week ? and I?m worn out.? When I asked why she felt networking was important, she replied, ?One of my marketing goals is to do at least 1 networking event a week.? (I pointed out that she just admitted to doing 2-3 a week ? and perhaps doing 1 a week is smart and doing triple that goal is causing some of the fatigue.) But there?s

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